Frequently Asked Questions

Look for a team that combines social media strategy, creative direction, content production, platform expertise, and analytics. The right agency should understand your business goals and build a strategy around your brand, not use the same formula for everyone.

Pricing depends on the level of support you need, including content creation, posting frequency, number of platforms, community management, paid advertising, and production. At Audrey, a Miami based social media, creative and digital marketing agency, services are tailored to each brand's goals and scope. You can share your project details with our team for a scoped proposal.

It depends on your resources. An agency gives you access to brand strategy, content creators, photographers, videographers, editors and paid advertising expertise without building a full internal marketing team. You can see the range of work a full team produces in The Audrey Edit.

A social media agency focuses mainly on platforms like Instagram and TikTok. A full service marketing agency connects social media management with brand strategy, creative direction, content production and paid advertising. Audrey works as the second.

A strong Miami agency should understand both digital marketing and the local market. In a highly visual and competitive city, strong creative direction and visual identity, local awareness, consistent branding and short form video are especially important. Audrey is a Miami based social media, creative and digital marketing agency working with fashion, beauty, skincare, wellness, fitness, restaurants and hospitality brands.

A strong social media strategy defines your audience, positioning, goals, content pillars, messaging, visual direction, platforms and success metrics. At Audrey, strategy comes before production so every piece of content has a clear purpose. Our journal covers strategy in more depth.

There is no exact timeline, but social media growth usually requires consistent strategy, content creation, testing and optimization. Around 90 days often gives a much clearer picture of what is working.

Strong content usually combines short form video, storytelling, education, personality, behind the scenes moments, customer experiences and strong photography and video. The best content feels native to the platform while still being recognizable as your brand. Examples of Reels and campaign work live in The Audrey Edit and on Audrey's Instagram, @audreygroup_.

It depends on the business and platform, but for many brands, three to five strong posts per week can be more effective than posting every day without a clear social media strategy.

Posting alone is not enough. Weak positioning, repetitive content, unclear messaging, poor hooks or inconsistent creative direction and content quality can all limit results. Stronger Instagram marketing usually starts with positioning, not with posting more.

Social media management can include strategy, content planning, publishing, copywriting, community management, optimization, analytics and reporting. Content shoots, paid advertising and influencer management may also be included depending on the scope.

This varies by agency. You should know who is responsible for strategy, communication, content, publishing and performance. At Audrey, these areas work together under one clear creative and strategic direction.

The first 90 days usually focus on understanding the business, defining the strategy, producing content, testing formats, tracking performance and refining the approach based on real data. You can book an introductory call to walk through the process.

Success depends on the business goal. Relevant metrics can include reach, engagement, website traffic, inquiries, leads, bookings, conversions, audience growth and paid advertising performance.

Not always. Organic content creation builds brand awareness, trust and community, while paid advertising can help you reach targeted audiences faster and drive specific actions such as leads, bookings or sales.